They also announced they would buy enough renewable energy in 2017 to match 100% of their global consumption for operations.Įnvironmental concerns and sustainability are touted as core values for the search giant. In 2016 Google celebrated their tenth year of being carbon neutral. Thanks to competitors such as Ecosia, it puts increased pressure on Google to keep its environmental cost in check. That said, Ecosia still has some work to do in competing with Bing and Google’s rich features, such as ‘Shop for…’ image packs when focusing in on sponsored results alone. Although, with further searches made across all three engines the difference between ad quantity becomes less noticeable. There’s something a little odd about using a search engine which is so environmentally virtuous, but which is also so ad-heavy. While Ecosia still uses Bing results and ads, it lags behind both Bing and Google for intuitive rich SERPs. Interestingly, this is quite different to the SERPs allocation on Bing which reserves sponsored listings for the foot of the page and favours a rich knowledge graph on the right-hand side – far more similar to what we see on Google.
Bing accounts for the ads that appear on the service, while both Bing and Ecosia have a part to play in the organic algorithm.Īn example search for ‘car’ sees all the above-the-fold results on Ecosia being accounted for by ads (three in position 0 and three in the right-hand sidebar). Much of the engine itself is powered by Bing, although you need to make a search and scroll to the foot of the SERPs to discover this. SERPs are delivered with blue links on a white background, green URLs appear alongside them, as well as short descriptions of each page. How Ecosia compares with Google and Bing for usabilityĪt first sight, Ecosia is very similar to Google. Estimates from other sources have varied too but what matters is that more people are making searches more often than ever before.
This is down from Google’s own estimate in 2009 that each search produces around 20g. Moll’s estimate is that each search produces 10g CO2.
It’s amazing to see the CO2GLE ticker creep up to around 100,000 Kg in just a few minutes. When we can quantify and visualize what that impact is, we can really begin to process things. But performing a search is such a quick and simple task that we don’t turn our thoughts to the pollution we’ve just caused. The notion that search has an impact on the environment is not particularly surprising. Digital Marketing 21 Ways to Grow Email Lists
0 kommentar(er)
